chief executive officer

Kerney Laday, Jr.

For over a decade, Kerney has been a consultant, advising business owners and their stakeholders on complexed HR Outsourcing and Healthcare related matters. The firm’s solutions are designed to increase efficiencies, mitigate risks, improve earnings, and to attract and retain top talent.

In addition, Kerney is a Managing Partner at Alliance Partners, a middle-market professional services networking organization.

Kerney also currently serves on the Boards of Texas Health Resources, Rotary Club of Dallas, and Good Returns, a company that provides a new form of philanthropy which enables businesses to promote sustainable solutions to our world’s greatest problems.

In 2006, Kerney pursued a career in investment banking with Allegiance Capital Corporation. He advised privately held middle market companies in the sale of their businesses. His experience as a business owner coupled with his consultative approach allowed him to excel in investment banking.

After serving nine years in a variety of positions at Xerox Corporation, Kerney left in 1994 and subsequently founded two companies. The firms specialized in the sales of Xerox, Sharp and Panasonic copiers, facsimiles, and printers to public, private and government establishments. These organizations operated until their buy-out in May of 2005 by Alliance Office Systems, Inc. The acquisition included his employment as Director of Sales.

Rotary’s official mottoes, Service Above Self and One Profits Most Who Serves Best are principles Kerney lives by. He is an active Rotarian who also supports other civic organizations such as Salesmanship Club of Dallas, Habitat for Humanity, First3Years, and Plano Independent School District’s Mentoring Programs.

Kerney received his Bachelor of Business Administration from Nazareth College in Rochester, New York. He enjoys traveling, playing golf and tennis. Kerney has lived in France and Germany and currently resides in Plano, Texas. He has 3 daughters, and has been married 31 years to his wife, Marcia Laday.

Group Health Benefits Advisor

Bob Jabour

Bob has been closely associated with the health care industry all of his life. He grew up the son of a surgeon and now have a daughter who works as a nurse for a major hospital. He chose a different route than medical school and decided to build a career as an health and life insurance agent. Bob specializes in major medical health insurance with the top rated insurance carriers. He also offer other valuable insurance products such as life insurance, accident plans, and critical illness plans. goal is to help protect my clients and their family from financial disaster in the event of a catastrophic health situation.

His priority is to educate his clients about health & life insurance and how to make wise choices for their family. The rules regarding health insurance could change dramatically so it is important you work with a knowledgeable health insurance agent.

A picture of Bob Jabour, the Group Health Benefits Advisor.

Chief Financial Officer

Kirk Coyne

Kirk is a CFO Consultant and Business Advisor to Privately-Held small to medium sized companies. Kirk helps companies grow profitably, build value and prepare for an eventual exit. He brings companies more than 30 years of experience as a senior corporate executive, business owner, consultant and an entrepreneur.

Kirk’s career has spanned a broad spectrum of financial and operational experiences, ranging from senior management roles various business units of a multinational enterprise to business ownership and advisory roles with small closely held businesses. Kirk is experienced in leading businesses through business transitions, including due diligence, acquisition, integration, expansion and optimization phases.

During his career, Kirk has worked in a variety of different industries and business segments, including manufacturing, industrial, distribution/logistics, wholesale trade, construction materials, building products, business services, mining and real estate.

Kirk earned a Bachelor of Business Administration with a concentration in Accounting from the University of New Mexico (Anderson School of Management), and an MBA from Duke University (Fuqua School of Business-Global Executive MBA Program). Kirk also holds an active CPA license in the State of Texas.

Vice President of Sales

Jimmy K. Curtin

Jimmy is also the founder and CEO of Next Level Sales Performance, LLC. He has more than 40 years of hands on C-Level experience building “World Class” sales teams in the technology and services business. This successful B2B industry experience includes complex technology such as telecommunications, computer software/hardware, IT networks, VAR , channel, MSPs, digital advertising and service companies.

Jimmy is also the author of “The Proven Sales Guide”, published in 2017 as a sales tool to help salespeople and companies sell more and earn more money.

Jimmy K. Curtin, Vice President of Sales at HRO Advisors.

Your Trusted HR Outsourcing Experts

How Our Team Delivers Results You Can Trust

You’ve met our HRO Advisors team, all of whom are dedicated to your success. But what does that partnership actually look like? We go beyond simple introductions to become your strategic guide, ensuring your business secures a solution that drives growth, ensures compliance, and controls costs. Here's how our team delivers results you can trust.

The Power of Specialized Expertise

Finding the right HR solution shouldn't feel like navigating a maze blindfolded. That's why the HRO Advisors team brings together decades of focused experience in finance, healthcare benefits, sales strategy, and HR outsourcing. When you work with our PEO consultants, you're not getting generic advice; you're getting targeted guidance from professionals who've spent their careers mastering the complexities of PEO services, compliance, and cost optimization.

Our HR outsourcing experts understand that every business faces unique challenges. Whether you're managing multi-state compliance issues, struggling with rising healthcare costs, or simply drowning in HR paperwork, our team has seen it and solved it countless times before.

Your Success Is Built on Our Experience

The HRO advisors team doesn't just compare providers and hand you a spreadsheet. We dig deep into your business needs, industry-specific challenges, and growth objectives. Our background spans tech, healthcare, senior living, consulting, and other sectors where compliance, staffing, and cost pressures stack up fast. Instead of pushing one provider or one model, they evaluate your operations, workforce needs, and cost challenges to compare 3–8 PEO, ASO, payroll, and benefits solutions side-by-side.

This clarity helps business leaders understand how each option affects real outcomes, cost reductions, regulatory protection, and long-term stability.

The Team Itself

Our advisors are former industry insiders who leverage their expertise to negotiate on your behalf. This unique position allows us to secure optimal pricing—clients often see savings up to 40%—and access to premium benefits typically reserved for large corporations. We focus on the compliance and staffing nuances of your specific sector, providing tailored support from selection through implementation and beyond.

If you’re ready to simplify HR and make confident decisions backed by seasoned advisors, connect with our team today.

Frequently Asked Questions

How does the HRO Advisors team help me choose the right provider?

They review your workforce, budget, and compliance needs, then compare multiple PEO, ASO, payroll, and benefits options. This makes the decision process clear, objective, and aligned with your goals.

Which industries benefit most from your experts?

Any small or mid-sized organization can benefit, but the team has deep experience supporting tech, healthcare, senior living, consulting, and industries with complex compliance demands.

What is the real cost of using HRO Advisors?

Our service is completely free to you as the business client. We are compensated by the provider you select, which does not increase your cost. In fact, our negotiation and comparison process is designed to lower your total expenses while improving your service level.